One of my favorite things so far about Midjourney has been AI-logo design (here are some other amazing prompts to try in Midjourney).
When you get a low-quality logo designed for your brand, or don't have a logo at all, you are doing yourself a major disservice. Because a logo isn't just a pretty image.
It's a shorthand for all of the values that are important to your brand.

There's an entire world behind each of these graphics. When you see one, something remarkable happens. Consciously or subconsciously, your brain is flooded with stories, emotions and experiences. And it happens in an instant: the human brain processes images 60,000 times faster than text.
Maybe you were using a cheap logo as a temporary placeholder. Or you threw something together yourself because a professional designer was too expensive.
There's no excuse to have a low-quality logo anymore: with Midjourney you can create a professional quality logo design at a fraction of the cost.
You can find these logo design prompts, as well as 50+ other practical prompts for applications like Graphic Design, Web Design, Illustration & Photography in our free Midjourney prompt book:
Tips for starting
Simple prompts do better. Start your prompts with "logo design for...
" and go from there.
Text doesn't work great yet in Midjourney, but if you know how to use Photoshop or free alternatives like Photopea or Canva, you can easily replace the text with your own.
Use designers & artists in your prompts who are good at the style you are looking for. Here's a list of well known graphic designers and artists to get you started.
If you're feeling creative, use other types of designers such as fashion designers and architects in your prompts.
1. Pictorial Mark Logo (Graphic)
A pictorial mark, also known as a brand mark, is probably what you have in mind when you think "logo". Think of the iconic Apple logo, the Twitter bird, the Shell logo:



You can pair your mark with text, but the mark must be able to exist by itself. Because of this, it can be a tricky logo type to use for new companies without strong brand recognition. You want to aim for something:
- Appropriate to your brand
- Distinctive & Memorable
- Simple
Midjourney tends towards complexity so you must tell it you want the opposite.
Here are some legendary designers that I recommend for this specific style:
- Paul Rand - designer of the IBM & ABC logos
- Rob Janoff - designer of the Apple logo
- Sagi Haviv - designer of the US Open tennis logo

flat vector logo of deer head, minimal graphic, by Sagi Haviv --no realistic photo detail shading

flat geometric vector graphic logo of minimal shape, black, simple minimal, by Ivan Chermayeff

vector graphic logo of frog, simple minimal, by Rob Janoff --no realistic photo details

vector graphic logo of panda, simple minimal --no realistic photo details
Tip: Use --no
to specify what you don't want in your images.
Type --no
and follow it up by all the things you don't want, word by word.
I'm explicitly telling Midjourney I don't want 'details' or 'realism' or 'shading'.
This command is very powerful and very underused. Midjourney defaults to a realistic & detailed style. This command releases it from that constraint, and can improve your results considerably.
See our guide to using negative prompts.
Minimal Line Marks
Minimal line marks have been popular for a while now - you can either create images of things or geometric shape and line designs.

minimal line logo of a rose, vector

geometric minimal diamond, logo, line, simple
Gradient Marks
Use gradient marks to give your brand an innovative feeling. You can even specify what colors you want within your prompt.

flat vector logo of square, blue purple orange gradient, simple minimal, by Ivan Chermayeff

minimal logo, gradient in triangles

flat vector logo of circle, blue purple gradient, simple minimal, by Ivan Chermayeff

flat vector logo of circle, gradient, fox wrapped around earth, simple minimal, by Ivan Chermayeff
Japanese Style Marks
Japanese graphics have a distinct aesthetic and sensibility that Midjourney is excellent at capturing.

logo of a taiwanese tea brand, minimal, style of japanese book cover

logo of a shark, minimal, style of japanese book cover

logo of a rooster, minimal, style of japanese book cover

logo of a taiwanese tea brand, minimal, style of japanese book cover
2. Lettermark Logo
Lettermarks, or Monograms, are logos that consist of letters, usually brand initials: IBM, AMC, NASA. The full names of these companies can be too long or too boring (seriously, how many people know that AMC stands for....American Movie Classics?) so these brands have opted to officially go by their initials.



Many tech companies use a single-letter lettermark (in addition to their wordmark) because this makes a great app icon:



Unfortunately, Midjourney cannot produce words, but it can generate single letters:

letter A logo, lettermark, typography slab, vector simple, by Steff Geissbuhler --no shading detail realistic

letter A logo, lettermark, script typeface, vector simple, by Steff Geissbuhler --no shading detail realistic color

letter A logo, lettermark, typography, vector simple, by Alan Fletcher --no shading detail photo realistic colors

letter P logo, flat round typography, simple, by Steff Geissbuhler --no shading detail photo realistic colors outline
Typography vocabulary is your friend:
- Serif
- Slab
- Calligraphic
- Blackletter
3. Abstract/Geometric Logo
An abstract mark is a specific type of graphic logo.
Instead of being something recognizable like apple or a bird, itβs an abstract geometric form that represents your business.




Flat geometric vector graphic logo of minimal circle, grayscale, simple, by Paul Rand

Flat geometric vector graphic logo of geometric flower, radial repeating, simple minimal, by Ivan Chermayeff

Flat vector graphic logo of square, simple minimal, by Rob Janoff --no realistic photo detail shading

Flat geometric vector graphic logo of curved wave shape, black, simple minimal, by Ivan Chermayeff
You can add 'radial repeat
' to prompts to make a circular pattern.
4. Emblems
An emblem logo consists of font intertwined within a detailed symbol. Think of badges, seals and crests. Emblems are often set on shield shapes (coming from a 900-year-old tradition of knights displaying their emblems on their shields) however they do not have to be.



These logos tend to have a very official appearance, thus they are the go-to choice for schools, universities, countries, and governmental departments.

emblem for a university with large book, vintage --no shading detail realistic color

emblem for a college rowing team, simple minimal --no shading detail ornamentation realistic color

emblem for a football team, simple minimal --no shading detail

emblem of chess team, royal, coat of arms --no shading detail ornamentation realistic color
Vintage Emblem
Put a retro spin on a modern brand with endearing vintage emblems.

diary products emblem with cow in field, kitschy vintage retro simple --no shading detail ornamentation realistic color

fishing emblem, kitschy vintage retro simple

farming wheat emblem, kitschy vintage retro simple --no shading detail ornamentation realistic color

houseplant emblem, kitschy vintage retro simple --no shading detail ornamentation realistic color
Modern Game-Style Emblem
Clean, modern emblems are a popular choice amongst content creators like Youtubers who are trying to stand out visually from the crowd:

emblem of a kaiju, simple, japanese

logo of an eagle with trident, emblem, aggressive, graphic, vector

emblem logo of a special forces unit, tactical military, aggressive, vector graphic

lion emblem in a square, style of clash of clans, game icon
5. Mascot Logos
A mascot is an illustrated character that represents your company.



Midjourney is great for creating all types of 2D characters that are perfect for mascots.

simple mascot for a chicken company, japanese style

simple mascot for a tissue company, japanese style

simple mascot for a tire company, japanese style

mascot, robot with a paint brush
6. Using Graphic Designers
You'll notice we've used a lot of designers in our prompts above. If you've been experimenting with these you'll notice they have a huge impact on the output.
Here's a longer list of designers you can use:
- Paul Rand - designer of the IBM & ABC logos
- Saul Bass - designer of the Vertigo movie poster
- Massimo Vignelli - designer of the New York City Subway Map
- Rob Janoff - designer of the Apple logo
- Sagi Haviv - designer of the US Open tennis & National Geographic logos
- Ivan Chermayeff - designer of the Chase and Pan Am Logos
- Steff Geissbuhler - designer of the NBC and Time Warner Cable logos
Note that not all designers are represented in Midjourney's model. We've chosen some ones that we noticed consistently produced good results.

simple minimal logo of chicken, style of Paul Rand --no text

simple minimal logo of chicken, style of Saul Bass --no text

simple minimal logo of chicken, style of Massimo Vignelli --no text

simple minimal logo of chicken, style of Rob Janoff --no shading detail photo realistic
7. Using Creative People
Let's get trippy. In your prompts, try using creative people who aren't "graphic designers' per se to get very interesting styles. Here are some suggestions to get you started:
- Character Designers:
- Yoji Shinkawa - designer for the Metal Gear Solid series
- Yoshitaka Amano - designer for the Final Fantasy series

simple minimal logo of chicken, style of Yoji Shinkawa --no letters font

simple minimal logo of chicken, style of Yoshitaka Amano --no letters font
- Painters:
- Egon Schiele - portrait painter known for his twisted intense work
- Paul Klee - abstract painter known for his use of color and shape
- Piet Mondrian - painter known for his abstract geometric grids with primary colors

simple minimal logo of chicken, style of Egon Schiele --no letters font

simple minimal logo of chicken, style of Paul Klee --no letters font

simple minimal logo of chicken, style of Piet Mondrian --no letters font

simple minimal logo of chicken, style of Pablo Picasso --no letters font
Check the ArtHive artist database for more ideas (remember, not all artists are represented in the model).

Free Resource
The Big Book of Midjourney Prompts
250+ high-quality prompts to inspire you. Downloaded 10,000+ times.
Breakdown by specific industries and applications: Graphic Design, Game Art, Illustration, Film, Architecture and more!
Get the Free BookAdd text to your logo
Combination marks are logos that integrate symbol and text together.
Sometimes this means they are so tightly integrated they cannot be separated (Burger King logo).
Other times this means the logo has a symbol that can be used by itself, text that can be used by itself, and a combination of both (Rolex and Lacoste logos). This allows the brand to be more versatile in their logo placements.



We've generated many graphical logo marks with Midjourney. You might want to make a combination mark by paring your graphic with high-quality font.
Here's how I recommend you do it:
Remove background
You want to remove the background because you want transparency that will let you to place your logo on any background color.
I recommend Adobe's Free Background Removal Tool. While you do have to sign up for an account, this is the only background removal tool I've found that is completely free (it doesn't make you pay for higher resolution). Another alternative is remove.bg.


Add text
I recommend Canva for adding text. Apart from the fact it's ridiculously easy to use, it comes preloaded with many logo templates so you can look for fonts and compositions that you like.
After signing up, search for "logos" in the templates.

Select a font you like, then use Canva's simple interface to import your image, and edit the text. You can change check out Canva's many fonts.

And there's the finished result:

Sign up for Canva for free.
How to fix bad text
Midjourney (and other AI generators) can't do text very well...yet.
For the time being, we'll have to do some manual work. I'll use this one as an example:

Let's say I generated this for my new beer brand called Kaiju Beer.
Identify the Font
If there's a font you want to use, go ahead. I like the feeling of the font that Midjourney gave me though, so I'll try to use something similar.
If you're not familiar any fonts (I'm not), there are sites that let you upload an image of text, and they will give you fonts that look like the one in the image. I recommend WhatTheFont:

The Alphacal Black JNL looks pretty close:

You can buy the font directly from the website.
Alternatively, you can do a quick Google search and download yet another lookalike font. I used Online Web Fonts to find a pretty close lookalike.
Use Photoshop or Photopea to Swap Text
I love Photopea. It's completely free and has a lot of the same functionality as Photoshop.
Here, I've imported my logo design into Photopea.

Then I'll import the custom font. Click on the [Text Tool] -> [Name of Current Font] -> Load Font.

To get rid of the existing text, use the Healing Brush Tool.
Alt / Option + Click to sample anywhere in the background of the image, then use that sample to paint over the text:

I put in my text, then apply my custom font and color. And that's the complete logo!

And that's how you can make a finished logo with Midjourney!
Midjourney V3 was something like a black box. It was unpredictable and required a lot of prompt-tweaking to get what we wanted. V4 on the other hand, gives us results that are much closer to what we want straight out of the box.
As Midjourney and AI tools keep on improving, we can only imagine that this trend continues. We're excited to watch as all types of designers start to incorporate these tools into their workflows.
What are you creating with Midjourney? Let us know in the comments below or join the conversation:
FAQ
You can fix the text in Midjourney with free photo editors like Photopea, and find fonts at WhatTheFont.com
Yes! Even if Midjourney is not capable of producing text yet, people have been experimenting with Stable Diffusion to create wonderful text results.
Excellent bank of ideas to try thanks.
Hey John, I’m glad you found it useful!
Thank you very much, awesome content! How do I create different versions of an existing logo – f.e. 3d, isometric? I uploaded the logo and gave it a try but it didn’t work well π
Hey Vera, it’s difficult to do in Midjourney but your best bet is keeping the seed the same as you generate, and varying the prompt & settings. I wrote some more about the topic here: https://aituts.com/midjourney-seeds/
Thank you so much! These are great ideas and prompts. I have been trying for a while to get a good logo but now it seems much easier.
Hey Chris, glad that it helped with your logos! Feel free to share your results in our Discord
Not all heroes wear capes. Thank you for that clean, short and very helpful informations!
I’m glad you found it helpful!
This is a huge help. Thank you for sharing!
Hey Mea, I’m glad you liked it!
Thank you. This is really useful.
Hey Koyie, glad it helped you!
Really helpful π, Thanks man… π
Glad to hear it!