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50+ Midjourney Logo Design Prompts: The Complete Logo Guide

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Yubin

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One of my favorite things so far about Midjourney has been AI-logo design (here are some other amazing prompts to try in Midjourney).

When you get a low-quality logo designed for your brand, or don't have a logo at all, you are doing yourself a major disservice. Because a logo isn't just a pretty image.

It's a shorthand for all of the values that are important to your brand.

An image showing the most popular logos in the world, such as those of  Ford, LEGO, and Uniqlo, to demonstrate the branding power of logos.
The most recognizable logos in the world

There's an entire world behind each of these graphics. When you see one, something remarkable happens. Consciously or subconsciously, your brain is flooded with stories, emotions and experiences. And it happens in an instant: the human brain processes images 60,000 times faster than text.

Maybe you were using a cheap logo as a temporary placeholder. Or you threw something together yourself because a professional designer was too expensive.

There's no excuse to have a low-quality logo anymore: with Midjourney you can create a professional quality logo design at a fraction of the cost.

You can find these logo design prompts, as well as 50+ other practical prompts for applications like Graphic Design, Web Design, Illustration & Photography in our free Midjourney prompt book:

Tips for starting

Simple prompts do better. Start your prompts with "logo design for..." and go from there.

Text doesn't work great yet in Midjourney, but if you know how to use Photoshop or free alternatives like Photopea or Canva, you can easily replace the text with your own.

Use designers & artists in your prompts who are good at the style you are looking for. Here's a list of well known graphic designers and artists to get you started.

If you're feeling creative, use other types of designers such as fashion designers and architects in your prompts.

If you aren't familiar with Midjourney parameters, review this parameter and command cheatsheet (with prompt examples) to get up to speed.

1. Pictorial Mark Logo (Graphic)

A pictorial mark, also known as a brand mark, is probably what you have in mind when you think "logo". Think of the iconic Apple logo, the Twitter bird, the Shell logo:

The Apple logo, a pictorial mark logo depicting an apple with a bite in it.
The Twitter logo, a pictorial mark logo depicting a blue bird.
The Shell logo, a pictorial mark logo depicting a yellow shell with red outline.

You can pair your mark with text, but the mark must be able to exist by itself. Because of this, it can be a tricky logo type to use for new companies without strong brand recognition. You want to aim for something:

  • Appropriate to your brand
  • Distinctive & Memorable
  • Simple

Midjourney tends towards complexity so you must tell it you want the opposite.

Here are some legendary designers that I recommend for this specific style:

Midjourney generated logo of a deer with antlers, to demonstrate a prompt.
flat vector logo of deer head, minimal graphic, by Sagi Haviv --no realistic photo detail shading
Midjourney generated logo of black and white geometric shape.
flat geometric vector graphic logo of minimal shape, black, simple minimal, by Ivan Chermayeff
Midjourney generated logo of a Green frog.
vector graphic logo of frog, simple minimal, by Rob Janoff --no realistic photo details
Generated logo of a panda.
vector graphic logo of panda, simple minimal --no realistic photo details

Tip: Use --no to specify what you don't want in your images.

Type --no and follow it up by all the things you don't want, word by word.

I'm explicitly telling Midjourney I don't want 'details' or 'realism' or 'shading'.

This command is very powerful and very underused. Midjourney defaults to a realistic & detailed style. This command releases it from that constraint, and can improve your results considerably.

See our guide to using negative prompts.

Minimal Line Marks

Minimal line marks have been popular for a while now - you can either create images of things or geometric shape and line designs.

Generated logo of a minimal line rose.
minimal line logo of a rose, vector
Generated logo of a minimal line diamond.
geometric minimal diamond, logo, line, simple

Gradient Marks

Use gradient marks to give your brand an innovative feeling. You can even specify what colors you want within your prompt.

Generated logo of an orange, blue and purple cube with gradients.
flat vector logo of square, blue purple orange gradient, simple minimal, by Ivan Chermayeff
Generated logos of gradient colored mountains inside a triangle shape.
minimal logo, gradient in triangles
Generated gradient logo: a blue - purple circle.
flat vector logo of circle, blue purple gradient, simple minimal, by Ivan Chermayeff
Generated logo that resembles the Firefox logo.
flat vector logo of circle, gradient, fox wrapped around earth, simple minimal, by Ivan Chermayeff

Japanese Style Marks

Japanese graphics have a distinct aesthetic and sensibility that Midjourney is excellent at capturing.

Logo for a Tea brand, in a minimalist Japanese style
logo of a taiwanese tea brand, minimal, style of japanese book cover
Logo of a shark, in a minimalist Japanese style.
logo of a shark, minimal, style of japanese book cover
Logo of a rooster, in a minimalist Japanese style.
logo of a rooster, minimal, style of japanese book cover
Logo of a coffee cup, in a minimalist Japanese style.
logo of a taiwanese tea brand, minimal, style of japanese book cover

Lettermarks, or Monograms, are logos that consist of letters, usually brand initials: IBM, AMC, NASA. The full names of these companies can be too long or too boring (seriously, how many people know that AMC stands for....American Movie Classics?) so these brands have opted to officially go by their initials.

Many tech companies use a single-letter lettermark (in addition to their wordmark) because this makes a great app icon:

Unfortunately, Midjourney cannot produce words, but it can generate single letters:

Logo of the letter A
letter A logo, lettermark, typography slab, vector simple, by Steff Geissbuhler --no shading detail realistic
Logo of the letter A.
letter A logo, lettermark, script typeface, vector simple, by Steff Geissbuhler --no shading detail realistic color
Logo of the letter A.
letter A logo, lettermark, typography, vector simple, by Alan Fletcher --no shading detail photo realistic colors
Logo of the letter P.
letter P logo, flat round typography, simple, by Steff Geissbuhler --no shading detail photo realistic colors outline

Typography vocabulary is your friend:

  • Serif
  • Slab
  • Calligraphic
  • Blackletter

An abstract mark is a specific type of graphic logo.

Instead of being something recognizable like apple or a bird, it’s an abstract geometric form that represents your business. 

Logo of Pepsi, as an example of an abstract logo.
Logo of Mastercard, as an example of an abstract logo.
Logo of Nike swoosh, as an example of an abstract logo.

Generated geometric logo of grayscale concentric circles.
Flat geometric vector graphic logo of minimal circle, grayscale, simple, by Paul Rand
Generated geometric logo of radiating rainbow floral pattern.
Flat geometric vector graphic logo of geometric flower, radial repeating, simple minimal, by Ivan Chermayeff
Generated geometric logo of box.
Flat vector graphic logo of square, simple minimal, by Rob Janoff --no realistic photo detail shading
Generated geometric logo of curved organic shapes.
Flat geometric vector graphic logo of curved wave shape, black, simple minimal, by Ivan Chermayeff

You can add 'radial repeat' to prompts to make a circular pattern.

4. Emblems

An emblem logo consists of font intertwined within a detailed symbol. Think of badges, seals and crests. Emblems are often set on shield shapes (coming from a 900-year-old tradition of knights displaying their emblems on their shields) however they do not have to be.

Logo of Harvard University, as an example of an emblem style logo.
Logo of the NFL, used as an example of an emblem style logo.
Logo of Porsche, used as an example of an emblem style logo.

These logos tend to have a very official appearance, thus they are the go-to choice for schools, universities, countries, and governmental departments.

Generated logo of an emblem for a university, with a large book in the center.
emblem for a university with large book, vintage --no shading detail realistic color
Generated round emblem for a college rowing team.
emblem for a college rowing team, simple minimal --no shading detail ornamentation realistic color
Emblem for a football team.
emblem for a football team, simple minimal --no shading detail
Emblem for a chess team.
emblem of chess team, royal, coat of arms --no shading detail ornamentation realistic color

Vintage Emblem

Put a retro spin on a modern brand with endearing vintage emblems.

Generated vintage emblem featuring a cow.
diary products emblem with cow in field, kitschy vintage retro simple --no shading detail ornamentation realistic color
Generated vintage emblem featuring a leaping fish.
fishing emblem, kitschy vintage retro simple
farming wheat emblem, kitschy vintage retro simple --no shading detail ornamentation realistic color
houseplant emblem, kitschy vintage retro simple --no shading detail ornamentation realistic color

Modern Game-Style Emblem

Clean, modern emblems are a popular choice amongst content creators like Youtubers who are trying to stand out visually from the crowd:

emblem of a kaiju, simple, japanese
logo of an eagle with trident, emblem, aggressive, graphic, vector
emblem logo of a special forces unit, tactical military, aggressive, vector graphic
lion emblem in a square, style of clash of clans, game icon

5. Mascot Logos

A mascot is an illustrated character that represents your company.

Midjourney is great for creating all types of 2D characters that are perfect for mascots.

simple mascot for a chicken company, japanese style
simple mascot for a tissue company, japanese style
simple mascot for a tire company, japanese style
m m mascot robot with a paint brush cf396e33 a14b 43b7 8d70 266c04bf0fa5
mascot, robot with a paint brush

6. Using Graphic Designers

You'll notice we've used a lot of designers in our prompts above. If you've been experimenting with these you'll notice they have a huge impact on the output.

Here's a longer list of designers you can use:

Note that not all designers are represented in Midjourney's model. We've chosen some ones that we noticed consistently produced good results.

simple minimal logo of chicken, style of Paul Rand --no text
simple minimal logo of chicken, style of Saul Bass --no text
simple minimal logo of chicken, style of Massimo Vignelli --no text
simple minimal logo of chicken, style of Rob Janoff --no shading detail photo realistic

7. Using Creative People

Let's get trippy. In your prompts, try using creative people who aren't "graphic designers' per se to get very interesting styles. Here are some suggestions to get you started:

  • Character Designers:
    • Yoji Shinkawa - designer for the Metal Gear Solid series
    • Yoshitaka Amano - designer for the Final Fantasy series
simple minimal logo of chicken, style of Yoji Shinkawa  --no letters font
simple minimal logo of chicken, style of Yoshitaka Amano --no letters font
  • Painters:
    • Egon Schiele - portrait painter known for his twisted intense work
    • Paul Klee - abstract painter known for his use of color and shape
    • Piet Mondrian - painter known for his abstract geometric grids with primary colors
Generated logo of a chicken in the style of Egon Schiele.
simple minimal logo of chicken, style of Egon Schiele --no letters font
Generated logo of a chicken in the style of Paul Klee.
simple minimal logo of chicken, style of Paul Klee --no letters font
Generated logo of a chicken in the style of Mondrian.
simple minimal logo of chicken, style of Piet Mondrian --no letters font
Midjourney generated logo of a chicken in the style of Pablo Picasso.
simple minimal logo of chicken, style of Pablo Picasso --no letters font

Check the ArtHive artist database for more ideas (remember, not all artists are represented in the model).

Free Resource

The Big Book of Midjourney Prompts

250+ high-quality prompts to inspire you. Downloaded 10,000+ times.

Breakdown by specific industries and applications: Graphic Design, Game Art, Illustration, Film, Architecture and more!

Get the Free Book

Combination marks are logos that integrate symbol and text together.

Sometimes this means they are so tightly integrated they cannot be separated (Burger King logo).

Other times this means the logo has a symbol that can be used by itself, text that can be used by itself, and a combination of both (Rolex and Lacoste logos). This allows the brand to be more versatile in their logo placements.

We've generated many graphical logo marks with Midjourney. You might want to make a combination mark by paring your graphic with high-quality font.

Here's how I recommend you do it:

Remove background

You want to remove the background because you want transparency that will let you to place your logo on any background color.

I recommend Adobe's Free Background Removal Tool. While you do have to sign up for an account, this is the only background removal tool I've found that is completely free (it doesn't make you pay for higher resolution). Another alternative is remove.bg.

Add text

I recommend Canva for adding text. Apart from the fact it's ridiculously easy to use, it comes preloaded with many logo templates so you can look for fonts and compositions that you like.

After signing up, search for "logos" in the templates.

Select a font you like, then use Canva's simple interface to import your image, and edit the text. You can change check out Canva's many fonts.

Editing logo in Canva.

And there's the finished result:

Sign up for Canva for free.

How to fix bad text

Midjourney (and other AI generators) can't do text very well...yet.

For the time being, we'll have to do some manual work. I'll use this one as an example:

Let's say I generated this for my new beer brand called Kaiju Beer.

Identify the Font

If there's a font you want to use, go ahead. I like the feeling of the font that Midjourney gave me though, so I'll try to use something similar.

If you're not familiar any fonts (I'm not), there are sites that let you upload an image of text, and they will give you fonts that look like the one in the image. I recommend WhatTheFont:

Upload the image to WhatTheFont

The Alphacal Black JNL looks pretty close:

You can buy the font directly from the website.

Alternatively, you can do a quick Google search and download yet another lookalike font. I used Online Web Fonts to find a pretty close lookalike.

Use Photoshop or Photopea to Swap Text

I love Photopea. It's completely free and has a lot of the same functionality as Photoshop.

Here, I've imported my logo design into Photopea.

Then I'll import the custom font. Click on the [Text Tool] -> [Name of Current Font] -> Load Font.

To get rid of the existing text, use the Healing Brush Tool.

Alt / Option + Click to sample anywhere in the background of the image, then use that sample to paint over the text:

I put in my text, then apply my custom font and color. And that's the complete logo!

Finished!

And that's how you can make a finished logo with Midjourney!

Midjourney V3 was something like a black box. It was unpredictable and required a lot of prompt-tweaking to get what we wanted. V4 on the other hand, gives us results that are much closer to what we want straight out of the box. V5 introduces a new level of realism.

As Midjourney and AI tools keep on improving, we can only imagine that this trend continues. We're excited to watch as all types of designers start to incorporate these tools into their workflows.

What are you creating with Midjourney? Let us know in the comments below!

FAQ

How do I fix the text in Midjourney?

You can fix the text in Midjourney with free photo editors like Photopea, and find fonts at WhatTheFont.com

Can AI art generators create text?

Yes! Even if Midjourney is not capable of producing text yet, people have been experimenting with Stable Diffusion to create wonderful text results.

Awesome free stuff? Why yes, we do have that...

FREE
Midjourney V5 Prompt Book: Fantasy & Worldbuilding

94-pages, 200+ prompts and techniques for creating the heroes and lost worlds of your imagination.

20 thoughts on “50+ Midjourney Logo Design Prompts: The Complete Logo Guide”

  1. Thank you very much, awesome content! How do I create different versions of an existing logo – f.e. 3d, isometric? I uploaded the logo and gave it a try but it didn’t work well πŸ™‚

    Reply
  2. Thank you so much! These are great ideas and prompts. I have been trying for a while to get a good logo but now it seems much easier.

    Reply
  3. Thanks to your guide, I’m finally able to tackle logo creations with Midjourney. v5 tends to love the cartoonish feeling around “japan style”. Thank you very much !

    Reply
  4. man, this is a wonderful job!
    I can’t thank you enough

    I tried many websites, nothing like this

    Thanks once again
    Jamal

    Reply

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